[ mind ]
the center of consciousness that generates thoughts, feelings, ideas, and perceptions, and stores knowledge and memories
[ candy ]
small sweet food items usually eaten for pleasure and not as part of a meal, e.g. chocolate bars, mints, and toffee
[ mind candy ]
something that is entertaining but not intellectually demanding
[ mindcandy ]
digital creations that are intellectually or mentally pleasing, content pleasing to the mind like sweets pleasing to the taste
terms:
[ DCC ] == Digital Content Creation.
[ VFX ] == Visual FX, visual effects.
Motion Graphic Design for Screen (PC/MAC, TV, Mobile, Cinema, ...)
[ GFX ] == Graphix FX, graphical effects.
Sometimes mistaken as just "graphics". Analog or digital design of a single graphic for print, screen or urban media.
GFX in DCC: complete digital workflow.
[ SFX ] == Sound FX, sound effects.
Dual use with Special Effects in movies!
[ S3D ] == stereoscopic vision
Still or motion pictures for 3D-Displays (TV, cinema, print)
media:
[ PRINT ]
analog reproduction of digital data on various print subtrates (paper, carton, metal, textiles, ...)
[ SCREEN ]
Any device capable of emitting or projecting images: television, projector, mobile displays, PC monitors, LCD photo frames, ...
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CREATION MEDIA
mindcandy provides creations for:
TV & PC (VFX): editing, postproduction, visual FX, authoring - also in stereoscopic vision
SCREEN (GFX): interface, desktop, image processing, repro, wallpapers, daily purpose GFX, ...
PRINT (GFX): complete C.I., event design, package design, daily purpose, advertising, repro
WEB (WWW): project management, CMS, web design, custom programming, online ads, Flash
3D (3D): modelling, texturing, scene setup, particles, volumetrics, S3D
AUDIO (SFX): recording & mastering, narrators
For a detailed description please read the creation section.
DCC - DIGITAL CONTENT CREATION ... Since some people are still confused about DCC, here´s a quick introduction:
DCC is simply the computer based (== digital) creation of contents for various media like www (PC-screen), games (mobiles or PC-screen), television (SD, HD). Even printed artworks which where created on a digital workflows or digital production pipelines belongs to the world of DCC.
But computerbased creation also includes the integration of digitized
analog content like dia-slides, paintings or any other realworld stuff
which can be digitized.
ORIGIN OF MINDCANDYmindcandy is the latest step in the evolutionary process of myself and my digital content creation.
Basically you can consider mindcandy as my artist name as well as my company name.
Started
back in 1990 as MCM aka M.C. Merlin on a Commodore Amiga 500 I/it
morphed over the years to MCD, M.C.D-Sign and finally to mindcandy.
The static core element of these morphings always was and always will be MC == M.C. my nickname.
My career as employed DCC artist started in 1995 and ended in 2005 with the foundation of M.C.D-Sign - digital GFX [Em Si Di Zeign]. A detailed version of my vita can be found here.
The
latest morphing process was initiated after I had to realise that
M.C.D-Sign and mcd-sign.com were to hard to read, spell and remembering
to some people. Therefore mindcandy was born.
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